The 10 most important SEO factors to position a website in Google
What is SEO, also known as search engine optimization?
It is an optimization process for your website . Through SEO , you will improve the ranking of your site in search engines and improve the UX (user experience) of the visitor. For this reason, search engine optimized sites have a higher percentage in the search ranking index.
What should we do to improve web positioning?
The basis of effective Google positioning is based on 2 key elements:
On-page SEO optimization
Off-page SEO optimization
Although they are old concepts in the world of SEO, there are many occasions in which these two elements are not implemented correctly.
As an SEO consultant , in this article I will introduce you to the top 10 SEO strategic factors to pay attention to when internally optimizing your website .
How to position your website in Google?
If these 10 factors are executed correctly, Google will undoubtedly reward your site. They do not have an order, but they are all necessary to carry out an effective and efficient optimization on your website.
What are the 10 most important SEO factors to improve positioning?
Although there are many factors to take into account, I am going to tell you which are the ones that have the greatest impact on the positioning of our website. Let’s see one by one the main factors that influence the Google ranking
1. USER EXPERIENCE (UX)
Currently, the user experience (UX) is the most important factor that Google is taking into account when deciding where to position a website in the SERPs (search engine results page).
The user experience is a compendium of web design strategies to persuade the user to stay on the site. Subsequently, the objective is to retain them on the website for as long as possible and to have them interact.
How does Google evaluate the quality of the user experience?
Google uses a metric known as CTR (click through rate) to measure the user’s experience on our site. The CTR or click-through rate is the number of clicks a link to our website receives in the SERP for every 100 times this link appears.
When the CTR is high, that indicates to Google that our website is important to users and, therefore, provides more relevant value to their search engines. This will give Google an incentive to improve our web positioning .
It is important, without a doubt, to consider the design of a website. A company or a web designer cannot ignore the different current devices. They cannot design your site exclusively for a home computer. Accessibility from a mobile device will greatly improve the user experience.
Therefore, a web design adapted to current mobile devices , such as tablets or smartphones, will provide a better visualization of your website. Users will have many different options at their disposal to navigate your website.
Another key element of the UX is the loading speed of the web . Imagine a visibly attractive site that draws in visitors and also loads very quickly. You can turn those visitors into leads.
What factors should be taken into account when improving the UX?
The structure of the site, creating an experience that persuades its visitors to browse the site and interact, as well as the quality of the content , are very important factors that result in a pleasant user experience.
All of the above factors are very important, which is why you must have a website that is relevant and useful to your audience. In the structure of the site, we will find important factors such as loading speed, responsive design, colors and web display .
2. QUALITY CONTENT
One of the most important points is the user experience and this is to achieve good positioning in search engines. Publishing and updating quality original content that is useful to the user is a determining factor in the position of your site in the SERPs.
You must write to the user. Write a good amount of text and give the expected value to users, capturing their attention. They must be your priority.
Quality content should be well written, relevant, useful, and should guide visitors through the site. Each part or paragraph should lead the user to the next. It continues like this until the visitor has read our entire website and this is how the desire of users to act grows.
So don’t do things lightly. Get the best quality content you can offer your visitors. Why? The longer they stay on your website and interact with it, the bounce rate will decrease increasing and improving our CTR . The longer a user stays on your website and interacts with it, the better for Google.
HOW WILL THE POSITION BE OBTAINED?
SEO and positioning will be given by Google’s web crawler . Google will deduce the purpose of your website and provide a lot of important and quality information to its users.
That means if your website is trying to sell men’s suits, add a lot of content on the subject to your website. Talk about the type of fabric (there are many types, you must mention all or most of them with an explanation), sizes, colors, buttons. This is part of the relevance that Google currently gives to your site. It’s all thanks to his new change to RankBrain, which uses semantic content and synonyms.
Don’t forget an old tip, “add the keyword in the content without overdoing it” ; Google should see the keyword that your site relates to very naturally. Be careful not to use the keyword too many times and avoid downgrading the density of your site.
Remember that keyword density varies, but 1% to 2% is best.
3. H TITLE TAGS
So far, I have talked about keeping the user’s attention on your website and captivating them with quality content. Well, another very important factor, the key to your SEO success, is the titles of your website. Creating unique titles and relevant descriptions are starting points for SEO success.
Always try to start the titles with questions that make the reader think and want to continue reading. Maintaining the H1, H2 architecture and including our keywords in these titles gives the content a lot of value.
If you add descriptions to the phrases or concepts that expand the information, try to answer the questions as clearly as possible.
4. TEXT STYLE
Well, this is more directly related to the use of keywords and the so-called “keyword density”.
Why?
Well, because the more text you have, the more careful you have to be. You should always add the keywords you are trying to rank for in Google . In a preferred range of no more than 1% to 3% of the text. If the keywords are at the beginning of the text, they will have more relevance.
5. TITLE OF THE OBJECTIVE / DESCRIPTION OF THE OBJECTIVE
This is really what I call an “organic ad.” It is different from Google Adwords ads because your website title and description are part of the “ads that Google does not pay for”. These will show up in the search results . They are the first interaction between your site and the customer, again related to the User Experience (UX).
It is very good to use numerical terms such as: 10 tips, 3 points, 8 factors, 9 things, etc. » Always remember to answer the questions users are looking for in titles and meta descriptions. Through this method, you will increase the CTR of your website and improve the number of clicks your website receives in the results.
It is the first interaction between clicking on your website and entering it or forgetting it and looking for another site. You must spend time creating titles and meta descriptions that meet the objective of your website, that are relevant to users in the SERPs and to Google.
LINKBUILDING
6. MAP LINKS
Linking the pages of our website internally in an orderly and clear manner facilitates the work of search engines.
The convenient thing is that each of the links that lead to articles , internal pages or any other page, should be one click away.
A “ site map “ in addition to generating the options for your users, is given to Google to indicate the internal pages that your website has to be indexed. This makes it easier for Googlebot to track and speeds up the indexing of your website.
Structure
7. ESTABLISH THAT ORDER WITHIN YOUR SITE.
For this reason, many use the “ breadcrumbs” or “bread crums “ to tell the user where it is, this also guides search engines. Always keep them one click away from the main site.
Keywords
8. LINK KEYWORDS
Previously, this was ignored internally on the web. However, now your address creates hyperlinks that can contain the keyword . It is important to consider this both from your home page and from an internal page and vice versa, it is important.
Remember that Google ranks pages, not sites.
So imagine an optimized internal page . Then you do the work of building links . Through this method, the reputation of that page is improved and it begins to obtain better positions in Google . The authority of that page will increase , so having a link to your main website will make your main site gain some of that authority.
The same happens from the main page to the internal one.
Try not to use “do not follow” “nofollow” links to your internal pages. However, don’t overload the pages you want to rank with lots of outgoing links.
Try to make sure that the number of links outside the website does not exceed 10 links, such as the use of Social Networks , which many sites have mostly. The links to the internal pages of our website do not negatively affect the positioning since the main domain also receives authority.
A very good technique is to link the main page to an external page that is very representative, important and with a great DA and PA . This page should be similar to yours; That is talking about the same commercial niche as your company. This link should be “dofollow”.
9. IMAGE AND VIDEO OPTIMIZATION
Use keywords in the title and the “alt text” tag on all images and videos used on the site. In addition to optimizing the images you use on your website, don’t forget to add the ALT tag indicating the name, preferably with your keyword included .
Currently, many websites use the embedding of videos on their site and these increase the time spent by the user on it. This is a dangerous tactic. If your website is on a slow host with little space, it will cause churn as users will not visit it if it is too slow. If on your site the page does not load or takes too long , it has failed.
10. WEB ANALYTICS, HOW TO USE GOOGLE ANALYTICS ON MY WEBSITE?
Finally, after doing all of the above, follow up with methodical analysis is essential. Among those you can use are Google Analytics and Google Search Console.
It is recommended that whenever you have carried out the previous points, you measure the effort of your work and review the visits, the length of stay, the place of origin, etc. You can do this with tools that give you this data and help you make decisions or guide your marketing.
✅The 10 most important SEO factors to position a website in Google
SEO factors that directly affect visibility in search engines.
This analysis and improvements depend directly on those who have been entrusted with the task of improving SEO . Every month, the employee responsible for SEO or the independent agency that you contract must keep you informed about the development of her work. You should also talk to them about how you are improving the evolution of visits and conversions on your website .
search engine positioning
WHAT ARE THE DIFFERENT LEVELS OF SEO THAT AFFECT THE VISIBILITY OF YOUR WEBSITE?
Today, the way your page is optimized is the most important criterion for SEO. These are the factors that can affect your visibility on search engines.
THE QUALITY OF THE CONTENT
Good quality content is now essential for your SEO.
In fact, if your articles are appreciated by Internet users, this means for Google that your content is worthy of interest.
Therefore, it will be considered as a guarantee of authority and trust.
KEYWORD IN THE TITLE
The title is one of the most important relevance signals for a search engine. It is intended to give the most accurate description of the content of the pages.
It is used by search engines to display your page title in search results. That is why it is extremely important to integrate (better at the beginning) in this tag the keywords in which you want to place your page.
THE H1 TAG
The H1 tag is another relevance factor, which serves as a description of the content of the pages. Despite an ongoing discussion about its importance, it’s always a good idea to include your keyword in an H1 tag on a page, as long as this tag is unique.
META DESCRIPTION
The importance of the meta description tag is often the subject of discussion in SEO circles.
However, getting more clicks from users on search results pages is still relevant.
THE RECURRENCE OF THE KEYWORD IN THE CONTENT.
Keyword density is an important factor in effectively ranking your page on Google search engines. However, be careful not to over-optimize. You need to find the right balance of keyword density in your content, also using synonyms.
THE CONTENT LEXICON
The lexical field represents today a key part of the positioning criteria. In fact, it is important that your content is semantically related to your main keyword.
THE LENGTH OF THE CONTENT
Internet users always want to know more and will not be satisfied with basic information. It makes sense that the longer the content, the better chance you have of covering all aspects of a topic.
Obviously, Google takes these criteria into account and rewards the most exhaustive pages.
UNIQUE CONTENT
Do not use duplicate content , either from within your website or from other external content sources.
Many websites are penalized by search engines due to the large number of duplicate pages.
Make sure you have unique and original content for each of your pages.
CANONICAL URL
Sometimes having two URLs with similar content is unavoidable. One of the ways to prevent this from becoming a duplicate content issue is to use a canonical tag on your site.
This tag does one simple thing: it tells Google that one URL is equivalent to another and that among all these pages whose content is very similar, which one is important. We must take into account in the search results that only this canonical URL will appear.
OPTIMIZATION OF IMAGES
It is not only the text that needs to be optimized on a page, but also the other details. Images, for example, can send relevancy signals to search engines through their tag, title, and alt text. Also, it is a good way to position yourself in Google Image.
THE FRESHNESS OF THE CONTENT.
The Google algorithm prefers regularly updated content. This doesn’t mean you have to edit your pages all the time, but doing a little update now and then isn’t bad at all.
OUTBOUND LINKS
Outbound links to external content with high authority send trusted signals to search engines. Remember to make links so that your visitors can learn more about a topic.
Also, a study has shown that outbound links have an impact on search engine rankings .
However, having too many outbound links can drastically decrease the PageRank of your page.
INTERNAL LINKS
Thanks to your internal links you can interconnect pages of your site to create synergies.
Internal links play an important role in SEO as they allow the popularity of the home page to be transferred to deeper pages, but they also increase the PageRank of strategic pages through “content linking”.
KEYWORD IN URL
Domain names that contain precisely the keywords, called “ Exact Match Domains ” were very popular at the beginning of the Internet age. Why? Because they were favored by search engines in their results.
Fortunately, this no longer happens.
However, Google takes into account the presence of the selected keyword in the URL, but this criterion affects SEO positioning very little . Even so, it can give a slight boost in case of strong competition.
WEB LOADING SPEED ON DIFFERENT DEVICES
The speed of the page in different devices has always been present as a positioning factor in the SEO world, and this is still one of the factors that most influence its classification.
Google always seeks to improve the experience of its users on the network, so any website with fast loading times will benefit from its positioning.
In addition, Google has an update focused exclusively on the loading speed of the web on mobile devices in its algorithm. Therefore, if your website does not load quickly on mobile phones, you could be penalized in your positioning.
THE CORE VITALS WEB
Google argues that Core Web Vitals begin to be one more factor when deciding what position your website occupies in Google rankings. Still, Google is not taking it into account but it is beginning to evaluate the Core Web Vital as a positioning factor.
What are Core Web Vitals?
For Google, the Core Web Vitals are one more factor to evaluate to measure the user experience. These measure the time in which a user can begin to interact with the web page they visit. The Core Web Vitals are three LCP, FID and CLS.
LCP: Largest Contentful Paint, is the metric that marks the loading speed perceived by the user. That is, the LCP tells us the time it takes to load a website significantly for the user. Specifically, the LCP tells us how long it takes to load and render the largest element in the viewport.
FID: First Input Delay, is the metric that measures the minimum time in which a user can interact with the web page. The faster FID is, the better the user experience of the user who visits the web will be.
CLS: Cumulative Layout Shift, is the metric obtained by adding the cumulative load time of all unexpected layout changes. That is to say, this metric tells us when unexpected changes in the design of the web stop taking place.
conclusion
SEO positioning work is more complex than it seems. There is a lot at stake in SEO consulting , and it’s not just about filling in the keyword page. The quality of the content and the semantic density are key pieces.
If you are looking for a digital marketing consultant or an SEO agency to position your website, at lorenzo-gonzalez.com you will find everything your business needs.
Frequent questions:
✅
What is positioning on the web?
We commonly understand web positioning or SEO as the set of actions aimed at appearing in the top positions in the searches that interest us, for the keywords that we have selected because they are relevant to our brand or activity.
✅How to make a good web positioning?
Positioning a web page is never as easy as one thinks. In fact, it is a constant activity that requires a lot of dedication: the results are progressive and that is precisely what motivates us to continue working.
10 SEO tips to do web positioning yourself
1 The main SEO advice is “Be genuine”: Google rewards originality
2 Study keywords: apply SEO advice according to your search parameters
3 Create and maintain a Blog following a medium and long-term SEO plan
4 Optimize the SEO of the images
5 Make internal links of your web page with an SEO strategy
6 Take SEO into account for web positioning in front of mobile users
7 Use Google Analytics and review the SEO results of your web
8 Know who links your web page and make a SEO tracking
9 Optimize your Google MyBusiness account, encourage reviews!
10 Hire a web positioning SEO expert
✅How to position yourself with a keyword?
The first task to perform is to search for the keywords of our business.
Once we are clear about the different types of keywords that exist and we have done our search, the work begins
1.- Include the keywords in the snippet
2.- Write a unique title of the content
3.- Include the keyword in the content
4. — Use bold to highlight the keyword
5.- Use synonyms and semantic keywords
6.- Include the keyword in the image
7.- Customize the URL of your content
8.- Create a backlink strategy towards your main keyword